Stories that matter.
Música y Fe en Acción.
For a generation searching for something real.
what is verbo?
What if there were a meaningful, culturally relevant way to connect with a generation that often feels disconnected from traditional faith spaces? To engage young people who are still deeply hungry for connection, hope, honesty, and purpose?
VERBO is a multi-platform storytelling movement uncovering and amplifying authentic Latino stories inspired by one central question: What does faith in action really look like?
WHY VERBO NOW?
1 in 3 Young Latinos Are Searching for Belonging |
73% of Gen Z Prioritize Authenticity |
30% of Latinos are Religiously Unaffiliated |
1 in 3 Young Latinos Are Searching for Belonging | 73% of Gen Z Prioritize Authenticity | 30% of Latinos are Religiously Unaffiliated |
GEN Z & MILLENNIALS HAVE PREGUNTAS.
ARTISTS CAN BE PART OF THE ANSWERS.
BRINGING VERBO TO LIFE
Urban Strategies is a community-building enterprise that brings people, partners, and resources together to create lasting opportunities. Rooted in dignity, belonging, and shared responsibility, we build support, connections, and pathways that help children, families, and communities build stronger futures.
Through VERBO, Urban Strategies extends this mission using storytelling, music, and visual arts — exploring healing, identity, purpose, and what faith in action can look like in real life.
THREE VERBO CREATIVE ARENAS
VERBO weaves together music, film, and visual art into one creative ecosystem — each discipline amplifying the others to create deeper connection, greater reach, and lasting impact.
01
SHORT DOCUMENTARIES
Seven 10-minute episodes filmed across the U.S. and Puerto Rico. Young Latino stories — simple, raw, and profound — of people exploring what faith looks like in real life.
02
ORIGINAL MUSIC
Seven original songs that celebrate faith from different voices and perspectives — blending the rhythms and sounds of Latino culture with the depth of real, lived experiences.
03
VISUAL ARTS
Original artwork in both digital galleries and touring exhibitions, rooted in Latino culture and faith, celebrating unique ways of expressing real journeys of belief.
VERBO ARTIST OPPORTUNITY
We're looking for musicians who understand that a song can do what a sermon can't — reach into memory, emotion, and identity in ways that language alone can't access. VERBO's music speaks the language many of us already live in — Español, English, and everything in between.
The language changes. The passion doesn’t.
Write & record original music
Compose songs inspired by the stories and themes of VERBO — faith in action, community transformation, identity, and hope. Seven songs will be developed with the aim of five exceptional releases.
Participate in documentary storytelling
Music and film are released in coordination. Artists may be woven directly into documentary episodes — your sound becomes part of someone else's story, and vice versa.
Participate in Creative Camps
Join immersive and collaborative songwriting gatherings alongside visual artists and storytellers. A space to create, collaborate, and build algo nuevo together.
Release across major platforms
GUIDING VERBO MUSIC
Dr. Carlitos López
A Grammy, Latin Grammy, and Emmy Award–winning producer, composer, conductor, and educator whose work spans orchestral performance, contemporary Latin music, film, and television. From collaborating with global artists such as Bad Bunny, Ricky Martin, and Sebastian Yatra to leading innovative musical projects across the Americas, he is passionate about creating work that connects culture, creativity, and purpose. As Music Director for VERBO, he helps bring faith, imagination, and Latino storytelling to life through music.
Laura Lambuley
Laura Lambuley is a Latin GRAMMY-winning Colombian pianist, composer, producer, and educator whose work moves between Colombia and the United States. Her artistic practice explores the intersection of Colombian traditional music, Classical music, jazz and contemporary sounds, using the piano as a space where diverse musical languages can meet, transform, and converse. As Music Director for VERBO, she helps craft a sonic landscape rooted in authenticity, creativity, and the rich diversity of Latino experience
POP Philharmonic Orchestra
The POP Philharmonic Orchestra is a Miami-based ensemble dedicated to reimagining the symphonic experience through contemporary Latin music, cultural storytelling, and creative innovation. Founded by Dr. Carlos López, the orchestra is best known for its collaborations with global artists including Bad Bunny, blending orchestral performance with modern musical expression. As VERBO's featured ensemble, POP helps create a sound that is cinematic, culturally rooted, and alive with possibility.
VERBO is building something bigger than a song, a film, or a mural. We’re building a cultural conversation.
Bring your voice. Trae tu historia.