Hugo PéreZ, DIRECTOR
Hugo Pérez is an Emmy Award-winning storyteller, writer, producer, and director whose work spans documentaries, commercials, live experiences, and short-form digital storytelling. A former producer with NBC Network News, he covered some of the defining moments in modern history before transitioning into filmmaking and creative direction, leading campaigns and productions for organizations and brands including Starbucks, Taco Bell, Allstate, AT&T, MTV, and FC Barcelona. His work has contributed to Peabody, Beacon, and SABRE awards, as well as earning a Cannes Lions shortlist. His independent production company has multiple award-winning short films that have won awards at festivals across the country, reflecting a lifelong passion for creating stories that reveal the humanity behind every moment.
RENDELL “REN” SMITH, CINEMATOGRAPHER
Rendell “Ren” Smith is a Chicago-based director, cinematographer, and visual artist whose work blends cinematic storytelling with authentic human connection. A self-taught filmmaker, he has created music videos, documentaries, and commercial campaigns for artists including Gucci Mane, Mick Jenkins, and Twista, as well as brands such as Adidas, Lululemon, White Claw, and Mountain Dew.
For Ren, every project begins with people. He is known for creating space where genuine moments can unfold naturally, believing the most powerful films are rooted in honesty, emotion, and connection. As the son of immigrant parents and grandparents, he brings a collaborative spirit and a deep appreciation for diverse perspectives—using every frame to tell stories that leave a lasting impact.
ALEX DE GUZMAN, CINEMATOGRAPHER
Alex De Guzman is a Chicago-based videographer and filmmaker whose work spans documentaries, commercials, music videos, and narrative films. He has collaborated with artists and brands including Chance the Rapper, Roger Federer, WWE’s Rhea Ripley, Nike, Google, Red Bull, the NBA, FC Barcelona, and the NFL through campaigns such as the Super Bowl for Cheetos.
Driven by a passion for visual storytelling, Alex brings both technical precision and creative versatility to every project. Whether directing a commercial or serving as Director of Photography, he crafts compelling cinematic experiences that connect audiences to the people and stories at the heart of every frame.